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Master the 3 Types of Twitter Direct Messages

When it comes to social selling, direct messages are your first hard touch with a prospect and usually come when you’re ready to convert the lead into the buying cycle. It may also be the prospect’s first personal impression of you as a person or a brand, and with only 140 characters at your disposal, you need to make each one count. Depending on your goals, there are a few directions in which you can take your DM, but however…

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3 Tricks To Mastering Social Listening

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most…

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5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this…

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