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Social Media Marketing

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How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is shorter than a goldfish,…

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Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message…

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The Marketer’s Definition of Inbound

Inbound marketing is one of those concepts that has evolved faster than a uniform definition could grab hold of it, but that doesn’t mean it’s not an integral piece in any marketing and sales strategy. And ifHubspot’s 2014 State of InboundReport is any indication, inbound marketing is here to stay. Unfortunately, there’s still some haze around what constitutes inbound, and everyone seems to have their own definition to fit their organization. Search “inbound marketing” in Quora, and see just how…

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How to Rise Above the Noise on Social Media

The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already…

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Case Study: Pipeliner CRM Uses Socedo to Scale Their Social Media Engagement

Rachel Miller, Chief Listener for Pipeliner CRM, is something of a social media tools junkie. So when it came time for Rachel and her team to take Pipeliner’s social media community engagement and social selling practices to the next level, it’s no surprise that she turned to the Socedo tool to accomplish this. The Challenge Pipeliner is a CRM software that utilizes the latest technology and features to enable sales professionals to effectively manage their customer base and master the…

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Multi-Modal Social Selling for a Dynamic Customer Journey

In the world of social media, your customers are finding information about your brand across many different platforms, from Twitter to Facebook, LinkedIn to Pinterest, and even sites like Quora, Reddit, and YouTube. Through their day-to-day journeys across all these sites, your customers are qualifying you as someone with whom they want to do business. But the trick to social selling is that the reverse can—and should—also be true. It’s not enough to only have a presence on social media…

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7 Tools You Can Use To Create Original Images For Social Media

Running a great social media account is tough. It can be difficult to consistently deliver on clever ideas, smart verbiage, and top-notch content. But what immediately sets apart the good accounts from the bad are the visuals. If you’re uploading low-quality images to your account, or cheap, homemade substitutions: it shows. So to get things off on the right foot, I want to help empower you with the tools to make your social media shine. Below I’ve shared some staple…

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Brand Building On Twitter: Expert Advice from Three Online Media Moguls

Almost a decade ago, a handful of businessmen and web developers in San Francisco created and launched a social networking service that allowed its users to send short, 140 character (or less) messages over the internet and Twitter was born. It has been called one of the “ten most visited sites” on the internet and is said to be worth over $5 billion dollars, closer to $10 billion on secondary markets. When it comes to marketing on social media networks,…

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3 Tricks To Mastering Social Listening

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most…

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Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads

Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to view leads who follow certain other users or businesses on Twitter during their lead approval process. And since we like to make our customers as happy as possible, our team created a feature that allows you to do just that. The What: The Twitter…

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