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Social Media Lead Generation

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Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message…

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How to Rise Above the Noise on Social Media

The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already…

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At the Intersection of Inbound and Outbound Sales

You’ve all been there: searching through your social media platforms, trying to find relevant leads to follow and conversations to take part in, and all the while hoping that in return, someone might notice you within the clutter and make your effort worthwhile. What you’re doing here is engaging in an activity that is at the intersection of inbound and outbound selling. You’re engaged in inbound selling by introducing yourself to a community through your social media profiles, indicating your…

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3 Tools for Managing DM Conversations

At Socedo, we’re passionate about finding your ideal customers on Twitter, qualifying them through automated engagement, and sending an initial direct message to start the conversion process. But we also know that your first message is only as good as your follow-up. Using social media for lead generation is all about the conversation, and we’ve found a few best practices along the way: Respond within 24 hours (longer on the weekend is acceptable). Don’t let the conversation drag on. We…

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Multi-Modal Social Selling for a Dynamic Customer Journey

In the world of social media, your customers are finding information about your brand across many different platforms, from Twitter to Facebook, LinkedIn to Pinterest, and even sites like Quora, Reddit, and YouTube. Through their day-to-day journeys across all these sites, your customers are qualifying you as someone with whom they want to do business. But the trick to social selling is that the reverse can—and should—also be true. It’s not enough to only have a presence on social media…

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The Power of One: Your Best Social Selling Tool is You

You. You’re one person. Even though you’re a sales or marketing guru—and you know it—you also rely on the rest of your team for the complex and time-consuming processes like lead generation, scoring, and engagement. In a world of limited resources, every new marketing or sales channel demands time, money, and human capital. Adding social media for lead generation can seem like a complex process, and if you don’t have a marketing operations team at your side, how much of…

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Tips for Scaling Your Lead Generation with Social Media Automation

When it comes to lead generation, the process can be more pain than pleasure: email blasts to your database while you wait with crossed fingers, cold calling event attendees who may not even fit your buyer persona, following up blindly after visits to your landing page. Social media offers a vast new resource in which to find these leads, but many businesses find the volume of users to be too much to handle. Imagine sending an individual message to each…

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Brand Building On Twitter: Expert Advice from Three Online Media Moguls

Almost a decade ago, a handful of businessmen and web developers in San Francisco created and launched a social networking service that allowed its users to send short, 140 character (or less) messages over the internet and Twitter was born. It has been called one of the “ten most visited sites” on the internet and is said to be worth over $5 billion dollars, closer to $10 billion on secondary markets. When it comes to marketing on social media networks,…

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3 Tricks To Mastering Social Listening

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most…

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Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads

Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to view leads who follow certain other users or businesses on Twitter during their lead approval process. And since we like to make our customers as happy as possible, our team created a feature that allows you to do just that. The What: The Twitter…

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