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Social Lead Generation

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The Power of One: Your Best Social Selling Tool is You

You. You’re one person. Even though you’re a sales or marketing guru—and you know it—you also rely on the rest of your team for the complex and time-consuming processes like lead generation, scoring, and engagement. In a world of limited resources, every new marketing or sales channel demands time, money, and human capital. Adding social media for lead generation can seem like a complex process, and if you don’t have a marketing operations team at your side, how much of…

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Brand Building On Twitter: Expert Advice from Three Online Media Moguls

Almost a decade ago, a handful of businessmen and web developers in San Francisco created and launched a social networking service that allowed its users to send short, 140 character (or less) messages over the internet and Twitter was born. It has been called one of the “ten most visited sites” on the internet and is said to be worth over $5 billion dollars, closer to $10 billion on secondary markets. When it comes to marketing on social media networks,…

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Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads

Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to view leads who follow certain other users or businesses on Twitter during their lead approval process. And since we like to make our customers as happy as possible, our team created a feature that allows you to do just that. The What: The Twitter…

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A Look Back: The Top Socedo Blog Posts of 2014

2014 was definitely a year for the books! And as we make our way into 2015, and all the exciting new opportunities it brings, it’s a great time to take a look back at the insights gained and shared over this past year. At Socedo we’ve worked hard to bring our followers and clients compelling and useful content that will help them succeed in the new wave of social media lead generation. Below is a short overview of a few…

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Why You Should Be Using A/B Testing In Your Lead Generation

There’s no such thing as a perfect lead generation strategy. With social lead gen, as with most things, there is always room for improvement. That’s why there is no good reason marketers and sales reps should not being using A/B testing to refine their tactics. It’s also what makes Socedo’s DM A/B testing feature one of the most useful pieces of our lead generation tool. By using an A/B test, you can get a better understanding of the kinds of…

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A Road Map For Social Media Lead Generation

Social media lead generation is not a magic potion that automatically boosts all businesses. What works for the majority does not necessarily work for everyone. And because social lead gen a relatively new strategy, and it doesn’t come with a handbook, companies can be easily discouraged from it when they don’t immediately see the results they want. But the only way to know if social media lead generation is worth the investment for you is to give it a wholehearted…

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The Art of Uncovering Opportunities

Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Anyone who is even minimally versed in “Sales” understands the tricky nature of a “Lead’s” transition into an “Opportunity.” Of course companies differ in their criteria and sales people often disagree as to the “stage” of a particular contact but in general the transition from Lead to Opportunity requires some sort of action on the part of the contact such that some propensity to buy…

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The Building Blocks of Successful Social Selling

Everyone has a different approach to social selling and social media outreach, one that is catered specifically to their business. While some social selling techniques work better than others, there are certain key components that all successful social sellers have locked down. Read on to learn more about these blocks that help to build the foundation of a stellar social selling strategy. Easily Accessible Landing Page & Call-to-Action Last things first, and by that I mean that before developing a…

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How To Be A Social Media Contact Your Leads Are Thankful For

It’s that time of year when everyone begins to take time to think about the things for which they are most thankful. If you’re a social seller or marketer then your leads are no exception from this, and it’s a wise strategy to make sure you’re on their good list. Here are a few social media tips to ensure that you are a connection that your leads/followers are happy to have. Consistently Share Compelling Content People want to be connected…

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The 5 W’s of Social Media Lead Generation

We’ve said it here before, and we’ll say it again: social media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you. But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why. This post will give you a brief breakdown of what these elements are…

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