Inbound marketing is all the rage—and for good reason. Not only do inbound channels such as content creation, social media outreach, and SEO cost less than traditional paid outbound, but they tend to generate leads who are already interested and engaged with your brand. However, inbound marketing only works if you have a way to capture these leads in your sales funnel. As an inbound marketing platform, we work with businesses to help them drive leads to landing pages, but…