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Lead Generation

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4 Flavors of Social Media Outreach: Which Are You?

In previous posts we have discussedwhat social media outreach is and why it is important to any modern marketing strategy. Social media outreach involves seeking out the users most interested in what you have to offer, connecting with them through their profiles, then crafting and scheduling your messages out to them. Proactive engagement on social media has become a key component to lead generation that marketing teams must add to their mix. However, this engagement can come in various forms.…

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Marketing and Sales Qualified Leads: What Makes Them Different?

We can all agree that when it comes to lead generation, the highest priority must be finding quality leadsmost relevant to your business. This can get a bit complicated when trying to define exactly what a quality lead looks like, especially because your marketing team and sales team most likely have different qualifications that leads must meet. When developing a lead generation strategy, it’s crucial to understand the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead…

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New Ways to Track ROI from Your Social Lead Gen Efforts

In this day and age, tracking the ROI from your social media efforts is no longer optional. At Socedo, we are continuing to work on new ways to track all of the results that come from your social media lead generation efforts. Today, I’m excited to announce a slew of new features on the Socedo Reporting page that makes it easier than ever to track your results and make changes according to those results. Read on to learn more about…

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5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this…

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