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Lead Generation

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Things I’ve Learned as a Marketing Intern

As the year comes to an end, it seems like a good time to reflect on the knowledge I’ve gained in 2014. It’s been nearly four months since I came on as the Marketing Intern for the Socedo team, my first professional experience in the field, and already I feel like I can write pages on what I’ve learned. As the only designated marketing position in this rapidly blossoming startup I’ve had many unique opportunities to help shape and develop…

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Why You Should Be Using A/B Testing In Your Lead Generation

There’s no such thing as a perfect lead generation strategy. With social lead gen, as with most things, there is always room for improvement. That’s why there is no good reason marketers and sales reps should not being using A/B testing to refine their tactics. It’s also what makes Socedo’s DM A/B testing feature one of the most useful pieces of our lead generation tool. By using an A/B test, you can get a better understanding of the kinds of…

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A Road Map For Social Media Lead Generation

Social media lead generation is not a magic potion that automatically boosts all businesses. What works for the majority does not necessarily work for everyone. And because social lead gen a relatively new strategy, and it doesn’t come with a handbook, companies can be easily discouraged from it when they don’t immediately see the results they want. But the only way to know if social media lead generation is worth the investment for you is to give it a wholehearted…

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The Art of Uncovering Opportunities

Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Anyone who is even minimally versed in “Sales” understands the tricky nature of a “Lead’s” transition into an “Opportunity.” Of course companies differ in their criteria and sales people often disagree as to the “stage” of a particular contact but in general the transition from Lead to Opportunity requires some sort of action on the part of the contact such that some propensity to buy…

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B2B vs. B2C Lead Generation

Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both B2B and B2C companies. In this post we explain the differences in lead generation strategies of B2B and B2C companies and how Socedo provides a…

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The Building Blocks of Successful Social Selling

Everyone has a different approach to social selling and social media outreach, one that is catered specifically to their business. While some social selling techniques work better than others, there are certain key components that all successful social sellers have locked down. Read on to learn more about these blocks that help to build the foundation of a stellar social selling strategy. Easily Accessible Landing Page & Call-to-Action Last things first, and by that I mean that before developing a…

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How To Be A Social Media Contact Your Leads Are Thankful For

It’s that time of year when everyone begins to take time to think about the things for which they are most thankful. If you’re a social seller or marketer then your leads are no exception from this, and it’s a wise strategy to make sure you’re on their good list. Here are a few social media tips to ensure that you are a connection that your leads/followers are happy to have. Consistently Share Compelling Content People want to be connected…

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Tricks to Cut the “Spam” Factor from Automated Messages

Automated messaging often gets a bad rep for being “spammy” or too “telemarketer-esque”. We all have to admit that we sometimes get a bit hesitant when we see a message from someone we don’t know. But many times sending automated messages is the most efficient way to begin thoughtful and valuable conversations with leads on a larger scale. It may seem impersonal at first, but with an automated tool such as Socedo it’s merely meant to be a starting point…

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The 5 W’s of Social Media Lead Generation

We’ve said it here before, and we’ll say it again: social media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you. But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why. This post will give you a brief breakdown of what these elements are…

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3 Signs Your Website Is Optimized For Lead Gen

Having a solid and captivating website should be a staple in every online marketing strategy. Your website or landing page can serve as the hub of your conversion funnel. People will automatically associate your business with this page and it can make a huge impact on the amount of leads that that will actually turn into solid conversions. There are certain features that every website should include if they want to be fully effective at generating and qualifying these leads.…

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