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Lead Generation

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How to Measure the Value of Inbound Lead Generation

Inbound marketing doesn’t have to be a wait-and-pray machine. Although the nature of inbound puts your leads in the driver’s seat, there are still some important metrics that you should be tracking to optimize the value of your inbound lead generation. Marketing professionals in particular need to know how to track progress and define success across channels, in order to craft an efficient and targeted marketing strategy. Key Performance Indicators Chuck McMahon of Vital lists 16 Key Performance Indicators (KPI)…

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5 Call To Action Mistakes That Can Affect Your Conversion Rates

Okay, now that you have that boatload of traffic you’ve been working so hard to generate, where the heck are all the subscribers? You’ve spent hours writing amazing content, you’re brilliant with social media, and you’ve established your position as an expert. Except, you’ve only been able create $285 in sales over the last 18 months… what’s going on here? If your traffic analytics don’t match up with expected revenue, there could be a very simple reason. Your call to…

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How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is shorter than a goldfish,…

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5 Tools for Building Landing Pages that Capture Inbound Leads

Inbound marketing is all the rage—and for good reason. Not only do inbound channels such as content creation, social media outreach, and SEO cost less than traditional paid outbound, but they tend to generate leads who are already interested and engaged with your brand. However, inbound marketing only works if you have a way to capture these leads in your sales funnel. As an inbound marketing platform, we work with businesses to help them drive leads to landing pages, but…

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The Marketer’s Definition of Inbound

Inbound marketing is one of those concepts that has evolved faster than a uniform definition could grab hold of it, but that doesn’t mean it’s not an integral piece in any marketing and sales strategy. And ifHubspot’s 2014 State of InboundReport is any indication, inbound marketing is here to stay. Unfortunately, there’s still some haze around what constitutes inbound, and everyone seems to have their own definition to fit their organization. Search “inbound marketing” in Quora, and see just how…

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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3 Tools for Managing DM Conversations

At Socedo, we’re passionate about finding your ideal customers on Twitter, qualifying them through automated engagement, and sending an initial direct message to start the conversion process. But we also know that your first message is only as good as your follow-up. Using social media for lead generation is all about the conversation, and we’ve found a few best practices along the way: Respond within 24 hours (longer on the weekend is acceptable). Don’t let the conversation drag on. We…

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Tips for Scaling Your Lead Generation with Social Media Automation

When it comes to lead generation, the process can be more pain than pleasure: email blasts to your database while you wait with crossed fingers, cold calling event attendees who may not even fit your buyer persona, following up blindly after visits to your landing page. Social media offers a vast new resource in which to find these leads, but many businesses find the volume of users to be too much to handle. Imagine sending an individual message to each…

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Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads

Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to view leads who follow certain other users or businesses on Twitter during their lead approval process. And since we like to make our customers as happy as possible, our team created a feature that allows you to do just that. The What: The Twitter…

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A Look Back: The Top Socedo Blog Posts of 2014

2014 was definitely a year for the books! And as we make our way into 2015, and all the exciting new opportunities it brings, it’s a great time to take a look back at the insights gained and shared over this past year. At Socedo we’ve worked hard to bring our followers and clients compelling and useful content that will help them succeed in the new wave of social media lead generation. Below is a short overview of a few…

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