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5 Tools for Building Landing Pages that Capture Inbound Leads

Inbound marketing is all the rage—and for good reason. Not only do inbound channels such as content creation, social media outreach, and SEO cost less than traditional paid outbound, but they tend to generate leads who are already interested and engaged with your brand. However, inbound marketing only works if you have a way to capture these leads in your sales funnel. As an inbound marketing platform, we work with businesses to help them drive leads to landing pages, but…

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The Marketer’s Definition of Inbound

Inbound marketing is one of those concepts that has evolved faster than a uniform definition could grab hold of it, but that doesn’t mean it’s not an integral piece in any marketing and sales strategy. And ifHubspot’s 2014 State of InboundReport is any indication, inbound marketing is here to stay. Unfortunately, there’s still some haze around what constitutes inbound, and everyone seems to have their own definition to fit their organization. Search “inbound marketing” in Quora, and see just how…

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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At the Intersection of Inbound and Outbound Sales

You’ve all been there: searching through your social media platforms, trying to find relevant leads to follow and conversations to take part in, and all the while hoping that in return, someone might notice you within the clutter and make your effort worthwhile. What you’re doing here is engaging in an activity that is at the intersection of inbound and outbound selling. You’re engaged in inbound selling by introducing yourself to a community through your social media profiles, indicating your…

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