In the world of social media, your customers are finding information about your brand across many different platforms, from Twitter to Facebook, LinkedIn to Pinterest, and even sites like Quora, Reddit, and YouTube. Through their day-to-day journeys across all these sites, your customers are qualifying you as someone with whom they want to do business. But the trick to social selling is that the reverse can—and should—also be true. It’s not enough to only have a presence on social media…