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Optimize Demand Generation with a DIY Content Audit

Demand generation is simply the strategy of creating awareness and interest for your product, brand, or service over time, by delivering the right content at the right time to your leads. How you deliver this content is important, which is why we’re so passionate about one-to-one engagement at Socedo. But equally important is the content itself. This may seem obvious, but how often do you track, measure, and improve your content strategy? For example, at Socedo we performed a content audit…

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The Importance of Personalized Engagement at Personal Service Businesses

Building and maintaining a good relationship with your clients is a vital part of owning a business. Why? The two R’s: retention and referrals. When you’re engaged with your clients, you form a relationship and, therefore, loyalty. This means your clients want to keep coming back to your business. And not just that, but they are then more likely to tell their friends and family about you as well. Retention Constantly engage with your clients to increase client retention: Automate…

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How to Measure the Value of Inbound Lead Generation

Inbound marketing doesn’t have to be a wait-and-pray machine. Although the nature of inbound puts your leads in the driver’s seat, there are still some important metrics that you should be tracking to optimize the value of your inbound lead generation. Marketing professionals in particular need to know how to track progress and define success across channels, in order to craft an efficient and targeted marketing strategy. Key Performance Indicators Chuck McMahon of Vital lists 16 Key Performance Indicators (KPI)…

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5 Call To Action Mistakes That Can Affect Your Conversion Rates

Okay, now that you have that boatload of traffic you’ve been working so hard to generate, where the heck are all the subscribers? You’ve spent hours writing amazing content, you’re brilliant with social media, and you’ve established your position as an expert. Except, you’ve only been able create $285 in sales over the last 18 months… what’s going on here? If your traffic analytics don’t match up with expected revenue, there could be a very simple reason. Your call to…

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How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is shorter than a goldfish,…

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5 Tools for Building Landing Pages that Capture Inbound Leads

Inbound marketing is all the rage—and for good reason. Not only do inbound channels such as content creation, social media outreach, and SEO cost less than traditional paid outbound, but they tend to generate leads who are already interested and engaged with your brand. However, inbound marketing only works if you have a way to capture these leads in your sales funnel. As an inbound marketing platform, we work with businesses to help them drive leads to landing pages, but…

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Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message…

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The Marketer’s Definition of Inbound

Inbound marketing is one of those concepts that has evolved faster than a uniform definition could grab hold of it, but that doesn’t mean it’s not an integral piece in any marketing and sales strategy. And ifHubspot’s 2014 State of InboundReport is any indication, inbound marketing is here to stay. Unfortunately, there’s still some haze around what constitutes inbound, and everyone seems to have their own definition to fit their organization. Search “inbound marketing” in Quora, and see just how…

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How to Rise Above the Noise on Social Media

The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already…

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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