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Social Selling

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A Tutorial for Setting Up Your Search Criteria in Socedo

We are very excited that so many people and businesses have seen amazing results using Socedo to connect with quality leads, and we look forward to bringing this power to many more. One of the factors we have discovered is essential to generating the very best results from Socedo is choosing the right search criteria to find your leads. Having accurate and detailed keywords to direct your search can make all the difference in finding the most relevant and promising…

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Marketing and Sales Qualified Leads: What Makes Them Different?

We can all agree that when it comes to lead generation, the highest priority must be finding quality leadsmost relevant to your business. This can get a bit complicated when trying to define exactly what a quality lead looks like, especially because your marketing team and sales team most likely have different qualifications that leads must meet. When developing a lead generation strategy, it’s crucial to understand the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead…

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5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this…

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6 Social Selling Myths Debunked

There have been quite a few studies published in the last couple years that show the effectiveness of social selling. One from Forbes and Jim Keenan found that 78% of salespeople using social media outsell their peers. Another from OgilvyOne shows that 65% of the most successful salespeople believe social media is integral to their sales success. Whatever the number, it’s clear that more salespeople should be embracing the power of social selling. In this post we’ll debunk 6 myths…

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Get Better Results When Using Twitter And LinkedIn Together For Social Selling

As any other professional out there I’m sure you have a LinkedIn profile, and if you are an avid networker or marketer, you probably have a twitter account as well. If you don’t have a LinkedIn account, I would like to welcome you to the year 2014 and ask you to please press {Command + T}, enter “LinkedIn” in the search engine and get started! For those of you who use the two Social Media platforms in sales, marketing, and…

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New Social Selling Idea: Leverage Glassdoor for Conversations!

I just finished reading a great blog from Cece Bazar called “3 Kickass Sales Hacks You Never Considered.” One of these hacks was usingGlassdoor, the online company ranking and “internal truth” telling tool website that has employee reviews of what makes a company terrible and awesome to work at. Social selling is leveraging online tools to have better, more impactful conversations with decision-makers. The marriage between the Glassdoor and social selling only makes sense!  Here is how Cece is suggesting…

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Are you Tracking Your Customer’s Research Process?

By now we’ve all heard the stat, “today’s buyer is 70% through the buying process before ever engaging with a sales rep.” This is mainly because buyers have more information readily available through the internet. Essentially, buyers are doing more research on their own before picking up the phone to work with a sales rep. Content marketing and marketing automation have been developed in order to try and offset this transition, enabling companies to contact a customer earlier in their…

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Why Sales Should Focus on Customer Engagement

While customer engagement traditionally falls onto the shoulders of the marketing department, the emergence and subsequent growth of social media has caused an evolutionary shift. Being in sales isn’t just about cold calling, product demos, follow-ups, and sales pitches anymore. With social media, sales representatives are no longer a faceless entity representing a corporation. Instead, engagement through social media allows a personal relationship to be built between sales and customer. How Marketing Can Help This blog post isn’t about shoveling…

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10 Inspiring Articles About Social Selling Success

Social selling isn’t just a buzzword we like to throw around in conversation or use excitedly as a hashtag on social media. Social selling also isn’t just about adding social networks like Twitter, LinkedIn, or Facebook to your sales process. Instead, it’s about individuals establishing themselves as thought leaders and promoting either their individual or company brand. A social seller (whether B2B or B2C) uses social in order to find potential customers, address their needs, and engage with them. Social…

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May I Help You Today?

When is the last time you were at a retail store to buy something?  You were likely approached by a salesperson who asked “may I help you today?”  Sometimes you say “sure, I’d like some help” and sometimes you’ll say “I’m just browsing”. This simple act of asking this question is sometimes enough to snowball into a massive sale. For us in sales, the key is that we get to ask the question. It’s interesting to see how a simple…

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