Contact Us

Social Selling

marketers-turn-conversations-feature-300x179

How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is shorter than a goldfish,…

Read More
negativity-feature-300x224

Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message…

Read More
intersection-feature-300x94

At the Intersection of Inbound and Outbound Sales

You’ve all been there: searching through your social media platforms, trying to find relevant leads to follow and conversations to take part in, and all the while hoping that in return, someone might notice you within the clutter and make your effort worthwhile. What you’re doing here is engaging in an activity that is at the intersection of inbound and outbound selling. You’re engaged in inbound selling by introducing yourself to a community through your social media profiles, indicating your…

Read More
Multi-Modal-feature-300x92

Multi-Modal Social Selling for a Dynamic Customer Journey

In the world of social media, your customers are finding information about your brand across many different platforms, from Twitter to Facebook, LinkedIn to Pinterest, and even sites like Quora, Reddit, and YouTube. Through their day-to-day journeys across all these sites, your customers are qualifying you as someone with whom they want to do business. But the trick to social selling is that the reverse can—and should—also be true. It’s not enough to only have a presence on social media…

Read More
3-Tweets-feature-300x91

Master the 3 Types of Twitter Direct Messages

When it comes to social selling, direct messages are your first hard touch with a prospect and usually come when you’re ready to convert the lead into the buying cycle. It may also be the prospect’s first personal impression of you as a person or a brand, and with only 140 characters at your disposal, you need to make each one count. Depending on your goals, there are a few directions in which you can take your DM, but however…

Read More
B2B-vs-B2C-lead-gen-feature-image-300x93

B2B vs. B2C Lead Generation

Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both B2B and B2C companies. In this post we explain the differences in lead generation strategies of B2B and B2C companies and how Socedo provides a…

Read More
Fitting-Socedo-Into-Funnel-feature-image-300x93

Fitting Socedo Into Your Sales Funnel

Although each business does it differently, there are usually several steps involved in taking a lead through the marketing and sales cycle. Socedo can provide a powerful boost in finding and engaging your leads throughout this process, but knowing at which step to implement this ability can make all the difference. Below are a few ways you can use Socedo’s unique features to bring value to the different parts of your marketing and sales pipeline. Find Leads To Build Brand…

Read More
Building-Blocks-feature-image-300x93

The Building Blocks of Successful Social Selling

Everyone has a different approach to social selling and social media outreach, one that is catered specifically to their business. While some social selling techniques work better than others, there are certain key components that all successful social sellers have locked down. Read on to learn more about these blocks that help to build the foundation of a stellar social selling strategy. Easily Accessible Landing Page & Call-to-Action Last things first, and by that I mean that before developing a…

Read More
Thankful-feature-image-300x93

How To Be A Social Media Contact Your Leads Are Thankful For

It’s that time of year when everyone begins to take time to think about the things for which they are most thankful. If you’re a social seller or marketer then your leads are no exception from this, and it’s a wise strategy to make sure you’re on their good list. Here are a few social media tips to ensure that you are a connection that your leads/followers are happy to have. Consistently Share Compelling Content People want to be connected…

Read More
Prmote-your-blog-feature-image-300x94

How To Promote Your Blog On Twitter

One of the best ways a company can ensure that they’re positioning themselves as a thought leader in their space is to have a company blog. A blog will help your business consistently churn out content that gets your prospects and peers interested, and can start conversations within your community with your brand at the center. But a challenge many businesses face with a blog is getting people to actually see the posts being created. Here at Socedo, we’ve discovered…

Read More