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How to Handle Twitter’s Recent DM Failures

Have you been receiving a lot of “we apologize for the inconvenience” messages from Twitter recently? Last month Twitter ran an experiment that allowed direct messages to be sent to any Twitter user, regardless of if you were following one another. This was an exciting prospect for big brands who were hoping cut down on the time it took to contact users. However, Twitter has now done away with this option and has continued with an onslaught of ‘experiments,’ which…

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Why SlideShare Should Be a Part of Your B2B Marketing Plan

SlideShare is a social network that allows you to post content in presentation format (e.g. PowerPoint), and can be viewed by the general public. It has an insane Alexa ranking of 121 and boasts 55 million unique monthly visitors with 130 million monthly page views. Or, as SlideShare wonderfully puts it, “that’s like reaching an audience twice the size of Canada.”  Unlike any other social network we’ve discussed (other than LinkedIn, who purchased SlideShare), the main demographic of SlideShare is…

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How to Get Started on Twitter

Goal Setting Before you begin setting up your Twitter account, consider what you want to get out of it. Why have you chosen this platform? The following blog post can help you determine if Twitter is the right platform for your B2B brand. Also consider if you want to use Twitter as more of a personal account or a business one. Do you want to find potential customers and create leads? Are you hoping to connect with influencers?  Will you…

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4 Networks That Should NOT be at the Forefront of Your B2B Social Strategy

Last week we gave you the pros and cons of building a B2B presence on Facebook, Twitter, LinkedIn and Google+. In today’s article we want to address some of the new social networks that have been at the forefront of marketing conversations: Pinterest, Vine, Tumblr and Instagram. There has been a mass movement by users towards social networks based solely on visuals. For B2C companies, these visual networks are perfect for promoting your brand, whether it’s showcasing your new clothing…

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Choosing the Right Social Network for Your B2B Brand

Increasingly, we see businesses turning to social media as a means of pursuing prospects and engaging with potential customers. But which platform should you choose? LinkedIn, Facebook, Google+, Twitter – what are the differences, and which one will benefit your business the most with outreach and lead generation? You may feel like you have to be present on all platforms in order to be successful at marketing. But this is not the case. If you determine which platform your target…

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Content Curation – Is it THAT Important?

Yes it’s a buzzword, but does it actually matter? First, if you aren’t sure what content curation means, whatis.com defines it as “the gathering, organizing and online presentation of content related to a particular theme or topic.” This means that you find articles or visuals you believe your target audience will find interesting, you post them, link to the original article and tag the creator. So, is content curation that important? Yes… here’s why: Tweeting and Posting… In Abundance We…

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How to Scale Your Social Media Outreach Efforts

Managing your Twitter, Facebook, Google +, Tumblr, Instagram, Blog and Pinterest can be overwhelming – just typing all those social media platforms is exhausting. Creating an effective social engagement strategy is key to creating loyal followers, maximizing your marketing funnel, and really achieving the potential social media has in lead generation. However, just saying that is easy, implementing is completely different. Here are some helpful tips to get you motivated to use your platforms to further your business outreach. Setting…

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How to Scale Your Social Media Outreach Efforts

Managing your Twitter, Facebook, Google +, Tumblr, Instagram, Blog and Pinterest can be overwhelming – just typing all those social media platforms is exhausting. Creating an effective social engagement strategy is key to creating loyal followers, maximizing your marketing funnel, and really achieving the potential social media has in lead generation. However, just saying that is easy, implementing is completely different. Here are some helpful tips to get you motivated to use your platforms to further your business outreach. Setting…

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The Three Phases of Social Media Adoption for Businesses

Working in the social media space for seven years has given me a unique vantage point to observe how businesses adopt the medium. Normally, it’s the marketing or PR folks that are first to build a presence on social networks. Then the customer service department begins to play a role as they respond to people complaining about their brand. Finally, the sales, business development and evangelism teams start to leverage social media for their relationship building needs. Most businesses are still…

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