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Fitting Socedo Into Your Sales Funnel

Although each business does it differently, there are usually several steps involved in taking a lead through the marketing and sales cycle. Socedo can provide a powerful boost in finding and engaging your leads throughout this process, but knowing at which step to implement this ability can make all the difference. Below are a few ways you can use Socedo’s unique features to bring value to the different parts of your marketing and sales pipeline. Find Leads To Build Brand…

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The Building Blocks of Successful Social Selling

Everyone has a different approach to social selling and social media outreach, one that is catered specifically to their business. While some social selling techniques work better than others, there are certain key components that all successful social sellers have locked down. Read on to learn more about these blocks that help to build the foundation of a stellar social selling strategy. Easily Accessible Landing Page & Call-to-Action Last things first, and by that I mean that before developing a…

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How To Promote Your Blog On Twitter

One of the best ways a company can ensure that they’re positioning themselves as a thought leader in their space is to have a company blog. A blog will help your business consistently churn out content that gets your prospects and peers interested, and can start conversations within your community with your brand at the center. But a challenge many businesses face with a blog is getting people to actually see the posts being created. Here at Socedo, we’ve discovered…

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4 Flavors of Social Media Outreach: Which Are You?

In previous posts we have discussedwhat social media outreach is and why it is important to any modern marketing strategy. Social media outreach involves seeking out the users most interested in what you have to offer, connecting with them through their profiles, then crafting and scheduling your messages out to them. Proactive engagement on social media has become a key component to lead generation that marketing teams must add to their mix. However, this engagement can come in various forms.…

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5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this…

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Using Marketo to Manage Your Leads From Socedo

At Socedo, we know many of you rely on marketing automation and CRM systems as the main home base for your lead generation efforts. To help align your Socedo efforts, we recently developed an integration that allows our clients to easily track and manage their leads and activity through their Marketo platform. For anyone familiar with the latest marketing software, you’ve probably heard of Marketo before or are already using their products. Marketo is a giant in the marketing automation…

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6 Social Selling Myths Debunked

There have been quite a few studies published in the last couple years that show the effectiveness of social selling. One from Forbes and Jim Keenan found that 78% of salespeople using social media outsell their peers. Another from OgilvyOne shows that 65% of the most successful salespeople believe social media is integral to their sales success. Whatever the number, it’s clear that more salespeople should be embracing the power of social selling. In this post we’ll debunk 6 myths…

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What’s the Difference Between Content Marketing and Social Media Marketing?

Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It’s important to not only know what you want to create, but to have a plan for communicating and distributing it to your audience. These two strategies can either be identical, wherein your social media IS the content you want to share, or they can be quite separate, meaning your content stands on its own and social media is simply…

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Social Media: The New Word of Mouth Marketing

“Word of mouth is the primary factor behind 20-50% of all purchasing decisions.” This was uncovered in a study by the McKinsey Institute this past year, and I think most of us already knew this to be true. Word of mouth marketing is the best marketing, and in our digital world social media is fueling the word of mouth fire. That’s why there’s no reason for a company in this day and age to not be active on social media.…

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Use Google Analytics to Track Your Twitter Marketing Campaign

The biggest question for any online marketing campaign must be “How are our efforts impacting business?” That said, it can be extremely difficult to measure ROI when using platforms like Twitter. How will you know if spending time Tweeting and growing your following is actually driving traffic to your website? This is where Google Analytics comes into play. In this post we will discuss what Google Analytics is and how you can use it to track the success of your…

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