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The Importance of Personalized Engagement at Personal Service Businesses

Building and maintaining a good relationship with your clients is a vital part of owning a business. Why? The two R’s: retention and referrals. When you’re engaged with your clients, you form a relationship and, therefore, loyalty. This means your clients want to keep coming back to your business. And not just that, but they are then more likely to tell their friends and family about you as well. Retention Constantly engage with your clients to increase client retention: Automate…

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How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is shorter than a goldfish,…

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Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message…

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How to Rise Above the Noise on Social Media

The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already…

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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3 Tools for Managing DM Conversations

At Socedo, we’re passionate about finding your ideal customers on Twitter, qualifying them through automated engagement, and sending an initial direct message to start the conversion process. But we also know that your first message is only as good as your follow-up. Using social media for lead generation is all about the conversation, and we’ve found a few best practices along the way: Respond within 24 hours (longer on the weekend is acceptable). Don’t let the conversation drag on. We…

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7 Tools You Can Use To Create Original Images For Social Media

Running a great social media account is tough. It can be difficult to consistently deliver on clever ideas, smart verbiage, and top-notch content. But what immediately sets apart the good accounts from the bad are the visuals. If you’re uploading low-quality images to your account, or cheap, homemade substitutions: it shows. So to get things off on the right foot, I want to help empower you with the tools to make your social media shine. Below I’ve shared some staple…

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3 Tricks To Mastering Social Listening

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most…

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Things I’ve Learned as a Marketing Intern

As the year comes to an end, it seems like a good time to reflect on the knowledge I’ve gained in 2014. It’s been nearly four months since I came on as the Marketing Intern for the Socedo team, my first professional experience in the field, and already I feel like I can write pages on what I’ve learned. As the only designated marketing position in this rapidly blossoming startup I’ve had many unique opportunities to help shape and develop…

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B2B vs. B2C Lead Generation

Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both B2B and B2C companies. In this post we explain the differences in lead generation strategies of B2B and B2C companies and how Socedo provides a…

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