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Social Media Marketing

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The Content Marketing Progression

We all know that in order to be an influencer and thought leader in your space, your business must constantly be sharing interesting and insightful content. But not all content machines are created equal. Each business has the option to use curated content, interesting ideas or articles created by others, or put out original content, uniquely created within your company. The amount of curated content versus created that makes up your strategy is directly tied to the amount of resources…

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How To Promote Your Blog On Twitter

One of the best ways a company can ensure that they’re positioning themselves as a thought leader in their space is to have a company blog. A blog will help your business consistently churn out content that gets your prospects and peers interested, and can start conversations within your community with your brand at the center. But a challenge many businesses face with a blog is getting people to actually see the posts being created. Here at Socedo, we’ve discovered…

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4 Flavors of Social Media Outreach: Which Are You?

In previous posts we have discussedwhat social media outreach is and why it is important to any modern marketing strategy. Social media outreach involves seeking out the users most interested in what you have to offer, connecting with them through their profiles, then crafting and scheduling your messages out to them. Proactive engagement on social media has become a key component to lead generation that marketing teams must add to their mix. However, this engagement can come in various forms.…

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A Tutorial for Setting Up Your Search Criteria in Socedo

We are very excited that so many people and businesses have seen amazing results using Socedo to connect with quality leads, and we look forward to bringing this power to many more. One of the factors we have discovered is essential to generating the very best results from Socedo is choosing the right search criteria to find your leads. Having accurate and detailed keywords to direct your search can make all the difference in finding the most relevant and promising…

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Marketing and Sales Qualified Leads: What Makes Them Different?

We can all agree that when it comes to lead generation, the highest priority must be finding quality leadsmost relevant to your business. This can get a bit complicated when trying to define exactly what a quality lead looks like, especially because your marketing team and sales team most likely have different qualifications that leads must meet. When developing a lead generation strategy, it’s crucial to understand the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead…

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New Ways to Track ROI from Your Social Lead Gen Efforts

In this day and age, tracking the ROI from your social media efforts is no longer optional. At Socedo, we are continuing to work on new ways to track all of the results that come from your social media lead generation efforts. Today, I’m excited to announce a slew of new features on the Socedo Reporting page that makes it easier than ever to track your results and make changes according to those results. Read on to learn more about…

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5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this…

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Using Marketo to Manage Your Leads From Socedo

At Socedo, we know many of you rely on marketing automation and CRM systems as the main home base for your lead generation efforts. To help align your Socedo efforts, we recently developed an integration that allows our clients to easily track and manage their leads and activity through their Marketo platform. For anyone familiar with the latest marketing software, you’ve probably heard of Marketo before or are already using their products. Marketo is a giant in the marketing automation…

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6 Social Selling Myths Debunked

There have been quite a few studies published in the last couple years that show the effectiveness of social selling. One from Forbes and Jim Keenan found that 78% of salespeople using social media outsell their peers. Another from OgilvyOne shows that 65% of the most successful salespeople believe social media is integral to their sales success. Whatever the number, it’s clear that more salespeople should be embracing the power of social selling. In this post we’ll debunk 6 myths…

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What’s the Difference Between Content Marketing and Social Media Marketing?

Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It’s important to not only know what you want to create, but to have a plan for communicating and distributing it to your audience. These two strategies can either be identical, wherein your social media IS the content you want to share, or they can be quite separate, meaning your content stands on its own and social media is simply…

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