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Social Media Marketing

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How to Measure the Value of Inbound Lead Generation

Inbound marketing doesn’t have to be a wait-and-pray machine. Although the nature of inbound puts your leads in the driver’s seat, there are still some important metrics that you should be tracking to optimize the value of your inbound lead generation. Marketing professionals in particular need to know how to track progress and define success across channels, in order to craft an efficient and targeted marketing strategy. Key Performance Indicators Chuck McMahon of Vital lists 16 Key Performance Indicators (KPI)…

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How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is shorter than a goldfish,…

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Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message…

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How to Rise Above the Noise on Social Media

The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already…

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Case Study: Pipeliner CRM Uses Socedo to Scale Their Social Media Engagement

Rachel Miller, Chief Listener for Pipeliner CRM, is something of a social media tools junkie. So when it came time for Rachel and her team to take Pipeliner’s social media community engagement and social selling practices to the next level, it’s no surprise that she turned to the Socedo tool to accomplish this. The Challenge Pipeliner is a CRM software that utilizes the latest technology and features to enable sales professionals to effectively manage their customer base and master the…

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7 Tools You Can Use To Create Original Images For Social Media

Running a great social media account is tough. It can be difficult to consistently deliver on clever ideas, smart verbiage, and top-notch content. But what immediately sets apart the good accounts from the bad are the visuals. If you’re uploading low-quality images to your account, or cheap, homemade substitutions: it shows. So to get things off on the right foot, I want to help empower you with the tools to make your social media shine. Below I’ve shared some staple…

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Brand Building On Twitter: Expert Advice from Three Online Media Moguls

Almost a decade ago, a handful of businessmen and web developers in San Francisco created and launched a social networking service that allowed its users to send short, 140 character (or less) messages over the internet and Twitter was born. It has been called one of the “ten most visited sites” on the internet and is said to be worth over $5 billion dollars, closer to $10 billion on secondary markets. When it comes to marketing on social media networks,…

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3 Tricks To Mastering Social Listening

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most…

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B2B vs. B2C Lead Generation

Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both B2B and B2C companies. In this post we explain the differences in lead generation strategies of B2B and B2C companies and how Socedo provides a…

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How To Be A Social Media Contact Your Leads Are Thankful For

It’s that time of year when everyone begins to take time to think about the things for which they are most thankful. If you’re a social seller or marketer then your leads are no exception from this, and it’s a wise strategy to make sure you’re on their good list. Here are a few social media tips to ensure that you are a connection that your leads/followers are happy to have. Consistently Share Compelling Content People want to be connected…

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