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How to Measure the Value of Inbound Lead Generation

Inbound marketing doesn’t have to be a wait-and-pray machine. Although the nature of inbound puts your leads in the driver’s seat, there are still some important metrics that you should be tracking to optimize the value of your inbound lead generation. Marketing professionals in particular need to know how to track progress and define success across channels, in order to craft an efficient and targeted marketing strategy. Key Performance Indicators Chuck McMahon of Vital lists 16 Key Performance Indicators (KPI)…

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5 Call To Action Mistakes That Can Affect Your Conversion Rates

Okay, now that you have that boatload of traffic you’ve been working so hard to generate, where the heck are all the subscribers? You’ve spent hours writing amazing content, you’re brilliant with social media, and you’ve established your position as an expert. Except, you’ve only been able create $285 in sales over the last 18 months… what’s going on here? If your traffic analytics don’t match up with expected revenue, there could be a very simple reason. Your call to…

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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New Ways to Track ROI from Your Social Lead Gen Efforts

In this day and age, tracking the ROI from your social media efforts is no longer optional. At Socedo, we are continuing to work on new ways to track all of the results that come from your social media lead generation efforts. Today, I’m excited to announce a slew of new features on the Socedo Reporting page that makes it easier than ever to track your results and make changes according to those results. Read on to learn more about…

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