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Are You Revisiting Your Buyer Personas Often Enough?

When was the last time you refined your buyer persona? Last week? Last month? Last year? (Hopefully not). Having a flushed out buyer persona is intrinsically valuable to your success in targeting prospective customers and influencers. However, in this day in age where so much information flows freely – thanks to social networks – you need to be getting into the habit of updating your buyer persona on a monthly or quarterly basis. This doesn’t just mean adding attributes that…

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Email Isn’t Dead, But It’s No Longer The Only Option

18.81%. That is the average open rate for marketing email campaigns using the service MailChimp. Many of us are die-hard believers in reaching prospects through email, as it allows us to provide a detailed description of our service or product and contact information. But should we be satisfied with an average of 18%? Michael Brenner wrote an eye-opening blog post entitled “Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish,” which states that we can hang…

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How to Use Social Media to Grow Your Email List

KISSmetrics wrote a great blog entitled 5 Reasons Email Marketing Crushes Social Media Marketing for B2B, which outlines the reasons why email marketing should take precedence over social media. This seems to be the standard approach a lot of professionals take when defining their marketing strategy. Either focus on social media marketing, or email marketing. But what about them working together? What about a tag team of social media and email? What about using social media in order to build a…

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Everything You Need to Know About The Awesomeness of Automation

In general, marketing automation is software that allows companies to target and sell to optimized prospects with highly personalized and useful content. The way Socedo uses automation is that users input desired keywords that describe their ideal customer and the types of subjects they would be interested in (usually these topics pertain to the service or product the company can provide). Socedo then finds every Twitter user that fits these guidelines and presents them within the Socedo dashboard. Socedo customers…

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Are These 7 Attributes Present on Your Call to Action?

Concise, thought provoking, and click worthy writing is an essential in marketing nowadays. With the proliferation of blogging, email, social media, and pay-per-click campaigns, there’s now an everyday challenge for marketers to create concise, eye-catching calls to action. However, with this fast-paced social media atmosphere, it’s all about reaching your target customer with the right message, at the right time. All of that comes down to writing a great call to action that resonates with what your customers are looking…

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The Pros and Cons of Online Marketing Channels

As marketers, we all have a common goal of getting potential customers to our landing pages. From there we can entice them into giving us their contact information and begin taking them down our sales pipeline. However, there’s a myriad of ways we’re able to do this. Display advertising, email blasts, search engine optimization and marketing, and – you guessed it – social media. All of these options demand resources, whether it’s time or money, usually both. You may be…

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13 Ways To Drive Customers To Your Landing Page

In December we posted a blogabout how you can use social media to drive targeted customers to your landing pages. The post discussed how many businesses can no longer afford to have the mindset “build it and they will come.” Instead, proactive outreach through social media is necessary in order to drive potential customers to your landing page. Since this is a topic that just one blog post can’t cover, we decided to take another approach to looking at this…

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Announcing Our Partnership With Advaiya

Socedo is pleased to announce its partnership with Advaiya after both sponsoring the Tech Marketing 360 conference in Dana Point this week. Together, we hope to aid in business-to-business ability to get the most out of marketing and social media. Because of Advaiya’s long-time record of success in leveraging technology for marketing, as well as their innate understanding of the importance of valuable engagement on social media, Advaiya is an indispensable partner when it comes to helping accomplish Socedo’s goals.  Here…

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How to use Social Media to Drive Targeted Traffic to Your Landing Page

There’s been a lot of buzz about content and inbound marketing. While Hubspot has a great breakdown of what inbound marketing is, it doesn’t spend much time telling you what to do once you build your e-book or white papers. That sentiment is echoed in a lot of blogs that do a good job explaining the importance of content and inbound marketing, but not about how to get your content to a relevant, targeted audience. The “build it and they…

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The Importance of Influencers in Your Marketing Strategy

Recommendations and mentions of your brand by industry leaders can be a very effective form of low cost marketing. Because of their established presence and credibility within your target audience, their promotion of your product or service drives awareness amongst potential customers while increasing conversion rates. Read on to learn how you can leverage influencers as part of your go-to-market strategy. Who they are: Influencers have solid audiences that value their expertise and recommendations. They are published authors, speakers, webinar…

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