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How To Be A Social Media Contact Your Leads Are Thankful For

It’s that time of year when everyone begins to take time to think about the things for which they are most thankful. If you’re a social seller or marketer then your leads are no exception from this, and it’s a wise strategy to make sure you’re on their good list. Here are a few social media tips to ensure that you are a connection that your leads/followers are happy to have. Consistently Share Compelling Content People want to be connected…

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The Content Marketing Progression

We all know that in order to be an influencer and thought leader in your space, your business must constantly be sharing interesting and insightful content. But not all content machines are created equal. Each business has the option to use curated content, interesting ideas or articles created by others, or put out original content, uniquely created within your company. The amount of curated content versus created that makes up your strategy is directly tied to the amount of resources…

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4 Flavors of Social Media Outreach: Which Are You?

In previous posts we have discussedwhat social media outreach is and why it is important to any modern marketing strategy. Social media outreach involves seeking out the users most interested in what you have to offer, connecting with them through their profiles, then crafting and scheduling your messages out to them. Proactive engagement on social media has become a key component to lead generation that marketing teams must add to their mix. However, this engagement can come in various forms.…

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Marketing and Sales Qualified Leads: What Makes Them Different?

We can all agree that when it comes to lead generation, the highest priority must be finding quality leadsmost relevant to your business. This can get a bit complicated when trying to define exactly what a quality lead looks like, especially because your marketing team and sales team most likely have different qualifications that leads must meet. When developing a lead generation strategy, it’s crucial to understand the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead…

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5 Tips to Turn Your Employees Into Brand Ambassadors

Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team members to represent their brand, but why limit yourself to those few when any employee can be a brand ambassador on social media? In this…

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Using Marketo to Manage Your Leads From Socedo

At Socedo, we know many of you rely on marketing automation and CRM systems as the main home base for your lead generation efforts. To help align your Socedo efforts, we recently developed an integration that allows our clients to easily track and manage their leads and activity through their Marketo platform. For anyone familiar with the latest marketing software, you’ve probably heard of Marketo before or are already using their products. Marketo is a giant in the marketing automation…

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What’s the Difference Between Content Marketing and Social Media Marketing?

Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It’s important to not only know what you want to create, but to have a plan for communicating and distributing it to your audience. These two strategies can either be identical, wherein your social media IS the content you want to share, or they can be quite separate, meaning your content stands on its own and social media is simply…

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Marketing On A Shoestring Budget

Conventional shoestring budget strategies have been word of mouth, referrals, guest speaking events, free samples/trials, and of course blogging and content marketing. But what should the preferred marketing channel be for a shoestring budget? Twitter is free, has massive potential, and allows for a personal approach to lead generation. It’s essentially the perfect medium for marketers to reach prospects, research their needs/interests/background, thus allowing for a much more personal and tailored marketing approach. The main issue with Twitter (It takes…

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Use Social Media Outreach To Drive Leads To Your Landing Page

Social media outreach and landing pages go hand-in-hand. Reaching out to warm prospects on social networks is a great way to get exposure in front of potential customers who don’t already know about you. A landing page allows you to capture that attention and move the prospect towards a conversion. In this post we’ll talk about how to use both tactics in conjunction to fill your pipeline! What makes for a good landing page? In order to capture people in your conversion funnel and bring…

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What B2B Marketers Are Missing on Twitter

All Twitter posted a great guest post about Twitter’s Big (And Untapped) Opportunity With B2B Marketers. In it, author Pete Schott states, “while85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective.” He argues that in order to be effective on Twitter, B2B marketers need to be able to prove ROI with full-funnel marketing metrics. While we agree, we think the B2B problem on Twitter goes deeper than this. Specifically, finding your…

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