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Lead Generation

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Master the 3 Types of Twitter Direct Messages

When it comes to social selling, direct messages are your first hard touch with a prospect and usually come when you’re ready to convert the lead into the buying cycle. It may also be the prospect’s first personal impression of you as a person or a brand, and with only 140 characters at your disposal, you need to make each one count. Depending on your goals, there are a few directions in which you can take your DM, but however…

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The Power of One: Your Best Social Selling Tool is You

You. You’re one person. Even though you’re a sales or marketing guru—and you know it—you also rely on the rest of your team for the complex and time-consuming processes like lead generation, scoring, and engagement. In a world of limited resources, every new marketing or sales channel demands time, money, and human capital. Adding social media for lead generation can seem like a complex process, and if you don’t have a marketing operations team at your side, how much of…

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Tips for Scaling Your Lead Generation with Social Media Automation

When it comes to lead generation, the process can be more pain than pleasure: email blasts to your database while you wait with crossed fingers, cold calling event attendees who may not even fit your buyer persona, following up blindly after visits to your landing page. Social media offers a vast new resource in which to find these leads, but many businesses find the volume of users to be too much to handle. Imagine sending an individual message to each…

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Socedo’s Twitter Handle Follower Feature: A New Way To Find Warm Leads

Socedo has created a new beta feature to help users increased the volume and range of their lead generation efforts. We received a lot of feedback from our customers that they would like the ability to view leads who follow certain other users or businesses on Twitter during their lead approval process. And since we like to make our customers as happy as possible, our team created a feature that allows you to do just that. The What: The Twitter…

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A Look Back: The Top Socedo Blog Posts of 2014

2014 was definitely a year for the books! And as we make our way into 2015, and all the exciting new opportunities it brings, it’s a great time to take a look back at the insights gained and shared over this past year. At Socedo we’ve worked hard to bring our followers and clients compelling and useful content that will help them succeed in the new wave of social media lead generation. Below is a short overview of a few…

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Things I’ve Learned as a Marketing Intern

As the year comes to an end, it seems like a good time to reflect on the knowledge I’ve gained in 2014. It’s been nearly four months since I came on as the Marketing Intern for the Socedo team, my first professional experience in the field, and already I feel like I can write pages on what I’ve learned. As the only designated marketing position in this rapidly blossoming startup I’ve had many unique opportunities to help shape and develop…

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Why You Should Be Using A/B Testing In Your Lead Generation

There’s no such thing as a perfect lead generation strategy. With social lead gen, as with most things, there is always room for improvement. That’s why there is no good reason marketers and sales reps should not being using A/B testing to refine their tactics. It’s also what makes Socedo’s DM A/B testing feature one of the most useful pieces of our lead generation tool. By using an A/B test, you can get a better understanding of the kinds of…

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A Road Map For Social Media Lead Generation

Social media lead generation is not a magic potion that automatically boosts all businesses. What works for the majority does not necessarily work for everyone. And because social lead gen a relatively new strategy, and it doesn’t come with a handbook, companies can be easily discouraged from it when they don’t immediately see the results they want. But the only way to know if social media lead generation is worth the investment for you is to give it a wholehearted…

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The Art of Uncovering Opportunities

Guest post written by Romi Mahajan, President/Founder of KKM Group and Board Member of Socedo. Anyone who is even minimally versed in “Sales” understands the tricky nature of a “Lead’s” transition into an “Opportunity.” Of course companies differ in their criteria and sales people often disagree as to the “stage” of a particular contact but in general the transition from Lead to Opportunity requires some sort of action on the part of the contact such that some propensity to buy…

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B2B vs. B2C Lead Generation

Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both B2B and B2C companies. In this post we explain the differences in lead generation strategies of B2B and B2C companies and how Socedo provides a…

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