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Lead Generation

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How to Measure the Value of Inbound Lead Generation

Inbound marketing doesn’t have to be a wait-and-pray machine. Although the nature of inbound puts your leads in the driver’s seat, there are still some important metrics that you should be tracking to optimize the value of your inbound lead generation. Marketing professionals in particular need to know how to track progress and define success across channels, in order to craft an efficient and targeted marketing strategy. Key Performance Indicators Chuck McMahon of Vital lists 16 Key Performance Indicators (KPI)…

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5 Call To Action Mistakes That Can Affect Your Conversion Rates

Okay, now that you have that boatload of traffic you’ve been working so hard to generate, where the heck are all the subscribers? You’ve spent hours writing amazing content, you’re brilliant with social media, and you’ve established your position as an expert. Except, you’ve only been able create $285 in sales over the last 18 months… what’s going on here? If your traffic analytics don’t match up with expected revenue, there could be a very simple reason. Your call to…

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How Marketers Can Turn Social Conversations Into Sales Conversions

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized. Keep It Short There’s a common saying now that the average person’s attention span is shorter than a goldfish,…

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5 Tools for Building Landing Pages that Capture Inbound Leads

Inbound marketing is all the rage—and for good reason. Not only do inbound channels such as content creation, social media outreach, and SEO cost less than traditional paid outbound, but they tend to generate leads who are already interested and engaged with your brand. However, inbound marketing only works if you have a way to capture these leads in your sales funnel. As an inbound marketing platform, we work with businesses to help them drive leads to landing pages, but…

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The Marketer’s Definition of Inbound

Inbound marketing is one of those concepts that has evolved faster than a uniform definition could grab hold of it, but that doesn’t mean it’s not an integral piece in any marketing and sales strategy. And ifHubspot’s 2014 State of InboundReport is any indication, inbound marketing is here to stay. Unfortunately, there’s still some haze around what constitutes inbound, and everyone seems to have their own definition to fit their organization. Search “inbound marketing” in Quora, and see just how…

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Case Study: Pipeliner CRM Uses Socedo to Scale Their Social Media Engagement

Rachel Miller, Chief Listener for Pipeliner CRM, is something of a social media tools junkie. So when it came time for Rachel and her team to take Pipeliner’s social media community engagement and social selling practices to the next level, it’s no surprise that she turned to the Socedo tool to accomplish this. The Challenge Pipeliner is a CRM software that utilizes the latest technology and features to enable sales professionals to effectively manage their customer base and master the…

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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At the Intersection of Inbound and Outbound Sales

You’ve all been there: searching through your social media platforms, trying to find relevant leads to follow and conversations to take part in, and all the while hoping that in return, someone might notice you within the clutter and make your effort worthwhile. What you’re doing here is engaging in an activity that is at the intersection of inbound and outbound selling. You’re engaged in inbound selling by introducing yourself to a community through your social media profiles, indicating your…

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3 Tools for Managing DM Conversations

At Socedo, we’re passionate about finding your ideal customers on Twitter, qualifying them through automated engagement, and sending an initial direct message to start the conversion process. But we also know that your first message is only as good as your follow-up. Using social media for lead generation is all about the conversation, and we’ve found a few best practices along the way: Respond within 24 hours (longer on the weekend is acceptable). Don’t let the conversation drag on. We…

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Multi-Modal Social Selling for a Dynamic Customer Journey

In the world of social media, your customers are finding information about your brand across many different platforms, from Twitter to Facebook, LinkedIn to Pinterest, and even sites like Quora, Reddit, and YouTube. Through their day-to-day journeys across all these sites, your customers are qualifying you as someone with whom they want to do business. But the trick to social selling is that the reverse can—and should—also be true. It’s not enough to only have a presence on social media…

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