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A Tutorial for Setting Up Your Search Criteria in Socedo

We are very excited that so many people and businesses have seen amazing results using Socedo to connect with quality leads, and we look forward to bringing this power to many more. One of the factors we have discovered is essential to generating the very best results from Socedo is choosing the right search criteria to find your leads. Having accurate and detailed keywords to direct your search can make all the difference in finding the most relevant and promising…

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Using Marketo to Manage Your Leads From Socedo

At Socedo, we know many of you rely on marketing automation and CRM systems as the main home base for your lead generation efforts. To help align your Socedo efforts, we recently developed an integration that allows our clients to easily track and manage their leads and activity through their Marketo platform. For anyone familiar with the latest marketing software, you’ve probably heard of Marketo before or are already using their products. Marketo is a giant in the marketing automation…

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How To Use A/B Testing In Prospecting

I’m sure you have an elevator pitch. I’m also willing to bet, that depending on audience and circumstance, you have at least two versions of that pitch. If you’ve ever compared which version of the pitch produces the best reactions, you have essentially done an A/B test, albeit on a smaller scale. What if there was a way to test your social media outreach in the same way, while collecting the results of each approach, all in order to systematically…

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The Layer Before Marketing Automation: Social Media Outreach

By now every businessperson, marketer and sales representative has heard about marketing automation. And it’s okay to be excited about it, we know we are. However, now marketing automation seems to be used as a blanket word for any type of marketing software. So, first off, what is marketing automation? What is Marketing Automation? Essentially marketing automation is software that allows users to connect with their prospective customers at the right time with the right message. With the proliferation of…

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Use Twitter Automation for Lead Generation

Twitter provides an excellent opportunity for your brand to get a message out to a very specific target audience in a proactive way. Manually Tweeting to people at all hours of the day is not the most effective use of time. Instead, you can be spending your time building relationships with the prospective customers who are most interested in your product or service. Using automation in the correct way can help get your brand in front of the right people…

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