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Don’t Fear Negative Responses on Social

We all like to be liked. Step-by-step engagement on social media can lead to new friends, engaged customers, and happy business relationships, but with such a wide net in the social media and an overload of messaging, you find yourself ignored more often than not. Neutral responses are part of the territory and only mean you need to spend more time with these leads later on down the road. But what about those times when a reaction to your message…

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Case Study: Pipeliner CRM Uses Socedo to Scale Their Social Media Engagement

Rachel Miller, Chief Listener for Pipeliner CRM, is something of a social media tools junkie. So when it came time for Rachel and her team to take Pipeliner’s social media community engagement and social selling practices to the next level, it’s no surprise that she turned to the Socedo tool to accomplish this. The Challenge Pipeliner is a CRM software that utilizes the latest technology and features to enable sales professionals to effectively manage their customer base and master the…

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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At the Intersection of Inbound and Outbound Sales

You’ve all been there: searching through your social media platforms, trying to find relevant leads to follow and conversations to take part in, and all the while hoping that in return, someone might notice you within the clutter and make your effort worthwhile. What you’re doing here is engaging in an activity that is at the intersection of inbound and outbound selling. You’re engaged in inbound selling by introducing yourself to a community through your social media profiles, indicating your…

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Master the 3 Types of Twitter Direct Messages

When it comes to social selling, direct messages are your first hard touch with a prospect and usually come when you’re ready to convert the lead into the buying cycle. It may also be the prospect’s first personal impression of you as a person or a brand, and with only 140 characters at your disposal, you need to make each one count. Depending on your goals, there are a few directions in which you can take your DM, but however…

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The Power of One: Your Best Social Selling Tool is You

You. You’re one person. Even though you’re a sales or marketing guru—and you know it—you also rely on the rest of your team for the complex and time-consuming processes like lead generation, scoring, and engagement. In a world of limited resources, every new marketing or sales channel demands time, money, and human capital. Adding social media for lead generation can seem like a complex process, and if you don’t have a marketing operations team at your side, how much of…

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Tips for Scaling Your Lead Generation with Social Media Automation

When it comes to lead generation, the process can be more pain than pleasure: email blasts to your database while you wait with crossed fingers, cold calling event attendees who may not even fit your buyer persona, following up blindly after visits to your landing page. Social media offers a vast new resource in which to find these leads, but many businesses find the volume of users to be too much to handle. Imagine sending an individual message to each…

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B2B vs. B2C Lead Generation

Socedo is designed to help users connect with specific target audiences and high value individuals in order to build relationships. For this reason, many assume that our system is better suited for B2B companies as they normally deal with high value prospects. The truth is social media lead generation can be equally powerful for both B2B and B2C companies. In this post we explain the differences in lead generation strategies of B2B and B2C companies and how Socedo provides a…

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Tricks to Cut the “Spam” Factor from Automated Messages

Automated messaging often gets a bad rep for being “spammy” or too “telemarketer-esque”. We all have to admit that we sometimes get a bit hesitant when we see a message from someone we don’t know. But many times sending automated messages is the most efficient way to begin thoughtful and valuable conversations with leads on a larger scale. It may seem impersonal at first, but with an automated tool such as Socedo it’s merely meant to be a starting point…

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4 Flavors of Social Media Outreach: Which Are You?

In previous posts we have discussedwhat social media outreach is and why it is important to any modern marketing strategy. Social media outreach involves seeking out the users most interested in what you have to offer, connecting with them through their profiles, then crafting and scheduling your messages out to them. Proactive engagement on social media has become a key component to lead generation that marketing teams must add to their mix. However, this engagement can come in various forms.…

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