Demand generation is simply the strategy of creating awareness and interest for your product, brand, or service over time, by delivering the right content at the right time to your leads. How you deliver this content is important, which is why we’re so passionate about one-to-one engagement at Socedo. But equally important is the content itself. This may seem obvious, but how often do you track, measure, and improve your content strategy?
For example, at Socedo we performed a content audit on our blog and discovered a few key insights:
- Posts around the topic of “inbound marketing” perform well on social media.
- Both lead generation and social media outreach are high SEO topics for us.
- We have a lot of small-to-medium businesses as customers, but not a lot of content in this area. You’ll probably notice some SMB-tailored posts over the next few weeks.
The following infographic by Salesforce Canada explains why a content audit is necessary for an effective overall marketing strategy, including the 5 do-it-yourself steps to get started.
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Read more about building a content strategy and other marketing tips on the Salesforce Canada blog.