It’s that time of year when everyone begins to take time to think about the things for which they are most thankful. If you’re a social seller or marketer then your leads are no exception from this, and it’s a wise strategy to make sure you’re on their good list. Here are a few social media tips to ensure that you are a connection that your leads/followers are happy to have.

Consistently Share Compelling Content

People want to be connected with social media users who add value to their feeds. That’s why it’s important to be steadily sharing content that your followers will find interesting, relevant, or helpful. This could come in the form of original content that you’ve created or insightful work from others that you feel is worth sharing, the mix depends on your resources. Regardless of whether it’s original or curated, consistently providing content to your network will help you distinguish yourself as a valuable connection.

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Be Generous With ‘Favorites’, ‘Likes’, ‘Retweets’, and ‘Shares’

Everyone likes to be reminded that they’re appreciated, and favoriting or retweeting posts on Twitter is an easy way to let your connections know that you like their stuff. This doesn’t mean that you should become a “serial favorite-er”, clicking the little gold star on every single Tweet in their feed. Instead, take the time to read their posts and like/share the ones you find insightful or interesting. It never hurts to get some positive vibes flowing between you and your leads.

Start Engaging Conversations

One of the best ways to identify yourself as a thought-leader and influencer on social media is to initiate and participate in conversations with your followers. Ask peoples questions, give your comments and insights on the content being shared, and invite people to share their thoughts with you as well. Doing so will help you to establish yourself as a hub of interesting and useful dialogue among the sea of social media users, and a connection leads will value.

The key to being a great connection is utilizing the reciprocal qualities that social media allows; it’s all about give and take. If you make yourself a positive and valuable addition to your leads’ networks, they will be thankful to have you. Following these basic guidelines is a great first time on the path to solidifying a valuable place in the minds of your leads on social media.