The Twitter bio. How long did you spend pondering the possibilities of what you could write in this section all the while being confined to 160 characters? A Twitter bio is the second item a user sees after your profile picture. Because of this, it’s important to think about what your bio is revealing about you to other Twitter users. It plays a role in whether or not people decide to follow you and helps you to establish yourself as a thought leader in the Twittersphere. Your Twitter bio is searchable, so it’s not only about how you’re portraying yourself in front of users who have landed on your page. It’s also about how you want to represent yourself to the 645 million active Twitter users. That means your bio is serious business. Instead of having Josh Schultz’s magnificent Twitter Bio Generator create a typical Twitter bio for you, here are some aspects to consider when writing your own.
1. The Bio as a Value Proposition
The Twitter bio is 160 characters that allow you to tell users why they should care about you and, thus, follow you. The first step in writing your bio is thinking about who you want to appeal to and who you’re hoping to attract. As we’ve mentioned before, a Twitter following isn’t based solely on the number of followers, the quality of your followers are more important than your quantity.
Your twitter bio should clearly outline why people should follow you. That means stating how you can help them, i.e. a value proposition. This could mean saying something along the lines of “I help sales and marketing professionals with lead generation, qualification and CRM” or “I’m focused on marketing and specialize in creating infographics.” Your expertise and interest areas are critical to helping users understand what you’ll be Tweeting about and what you’re passionate about.
I’m sure we’ve all seen a lot of Twitter bios that look like this:
These are pretty wonderfully generic Twitter bios but they tell us little to nothing about who they’re hoping to connect with on Twitter. Sure, one says they’re a business leader, but what kind of business? What will she be Tweeting about? Don’t let your users have to ask themselves these types of questions. Tell them upfront about what you can offer them.
Credentials and credibility: consider putting your job title or what you do full time. There’s a lot of authors and speakers out there, so try to think creatively about constructing a bio that will stand out from the rest. You can equate this thinking about ad text on Google Adwords or FB and LinkedIn ads. Wordstream has a free Ad Text generator, here.
Main body: As we talked about above, write a bio that describes what you do and how that will impact others. Keep in mind, you have to do this without being too salesy or promotional. This means it shouldn’t sound like these:
3. Personal and Professional Account
If you’re also using your personal profile for professional uses, or just find it easier to have one account, you should still consider keeping your bio value proposition based. It’s not a bad thing to humanize your account and talk about your hobbies, but realize that that’s just icing on the cake. If you’re using your Twitter account as a joint as personal/professional, professional should dominate your Twitter bio.
4. How Your Twitter Bio Impacts Your Follow Back Rate
The difference between a 10% follow back rate and a 15% follow back rate is huge at the end of the day. It means you have to do half the work when it comes to going out and finding leads and getting in touch with people that are prospective customers. For those using Socedo, we find that our base follow back is around 10-30%. To reach that 30%, users have to have a great bio, strong profile picture, and consistently relevant Tweets. We’ve also discovered that individual profiles have a higher follow back rate than company profiles, which makes sense. People like following people. If you don’t have a strong bio that clearly explains what you can offer to your followers, your follow back rate will be affected.
The Twitter bio is arguably the most important aspect of your Twitter account. It tells your prospective customers, current clients, influencers, and other business leaders what makes you unique and what you can offer to the community. So, don’t be scared to put the time in, it’s astonishing what a well written bio can accomplish.