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Lead Generation and List Building at Sales Hacker Seattle

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Lead Generation and List Building at Sales Hacker Seattle

On Wednesday, February 18, the Socedo team gathered with about 50 of Seattle’s SMB sales professionals to participate in the first meeting of theSeattle Sales Hacker Series. The focus of the night was lead generation and list building, and the discussion spanned topics including identifying customer personas, inbound and outbound outreach strategies, sales automation tools, and tracking the metrics that really matter. Socedo CEO Aseem Badshah spoke about mastering effective social outreach, from discovering leads on social media to the…

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At the Intersection of Inbound and Outbound Sales

You’ve all been there: searching through your social media platforms, trying to find relevant leads to follow and conversations to take part in, and all the while hoping that in return, someone might notice you within the clutter and make your effort worthwhile. What you’re doing here is engaging in an activity that is at the intersection of inbound and outbound selling. You’re engaged in inbound selling by introducing yourself to a community through your social media profiles, indicating your…

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3 Tools for Managing DM Conversations

At Socedo, we’re passionate about finding your ideal customers on Twitter, qualifying them through automated engagement, and sending an initial direct message to start the conversion process. But we also know that your first message is only as good as your follow-up. Using social media for lead generation is all about the conversation, and we’ve found a few best practices along the way: Respond within 24 hours (longer on the weekend is acceptable). Don’t let the conversation drag on. We…

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Multi-Modal Social Selling for a Dynamic Customer Journey

In the world of social media, your customers are finding information about your brand across many different platforms, from Twitter to Facebook, LinkedIn to Pinterest, and even sites like Quora, Reddit, and YouTube. Through their day-to-day journeys across all these sites, your customers are qualifying you as someone with whom they want to do business. But the trick to social selling is that the reverse can—and should—also be true. It’s not enough to only have a presence on social media…

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Master the 3 Types of Twitter Direct Messages

When it comes to social selling, direct messages are your first hard touch with a prospect and usually come when you’re ready to convert the lead into the buying cycle. It may also be the prospect’s first personal impression of you as a person or a brand, and with only 140 characters at your disposal, you need to make each one count. Depending on your goals, there are a few directions in which you can take your DM, but however…

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The Power of One: Your Best Social Selling Tool is You

You. You’re one person. Even though you’re a sales or marketing guru—and you know it—you also rely on the rest of your team for the complex and time-consuming processes like lead generation, scoring, and engagement. In a world of limited resources, every new marketing or sales channel demands time, money, and human capital. Adding social media for lead generation can seem like a complex process, and if you don’t have a marketing operations team at your side, how much of…

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Tips for Scaling Your Lead Generation with Social Media Automation

When it comes to lead generation, the process can be more pain than pleasure: email blasts to your database while you wait with crossed fingers, cold calling event attendees who may not even fit your buyer persona, following up blindly after visits to your landing page. Social media offers a vast new resource in which to find these leads, but many businesses find the volume of users to be too much to handle. Imagine sending an individual message to each…

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7 Tools You Can Use To Create Original Images For Social Media

Running a great social media account is tough. It can be difficult to consistently deliver on clever ideas, smart verbiage, and top-notch content. But what immediately sets apart the good accounts from the bad are the visuals. If you’re uploading low-quality images to your account, or cheap, homemade substitutions: it shows. So to get things off on the right foot, I want to help empower you with the tools to make your social media shine. Below I’ve shared some staple…

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Brand Building On Twitter: Expert Advice from Three Online Media Moguls

Almost a decade ago, a handful of businessmen and web developers in San Francisco created and launched a social networking service that allowed its users to send short, 140 character (or less) messages over the internet and Twitter was born. It has been called one of the “ten most visited sites” on the internet and is said to be worth over $5 billion dollars, closer to $10 billion on secondary markets. When it comes to marketing on social media networks,…

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3 Tricks To Mastering Social Listening

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most…

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