Social media lead generation is not a magic potion that automatically boosts all businesses. What works for the majority does not necessarily work for everyone. And because social lead gen a relatively new strategy, and it doesn’t come with a handbook, companies can be easily discouraged from it when they don’t immediately see the results they want. But the only way to know if social media lead generation is worth the investment for you is to give it a wholehearted try. So here are a few tips to make sure you are giving your lead generation the fair chance it deserves.

Give it at least 3 months…

Many companies have a tendency to try lead generation tools like Socedo out for a week or two, and then immediately revert back to their old tactics. It’s understandable; Socedo and social media lead generation is new and unknown and it’s easy to slip back into habits that you know and have data around. But that’s not giving the tool, or your company, a fair chance to succeed in this new frontier. If you’re going to make the investment to try social media for prospecting, give it a three-month window to bring you results. Allotting that amount of time is enough to give a larger view of the trends. In this time you’ll be able to better identify your target leads, patterns will begin to form, and the opportunities and shortcomings of your efforts will be revealed. Three months will let you see how well your tactics are working in the long run for your business.

Reach out to a large amount of leads…

To really see what kind of ROI social lead gen can bring, you have to maximize the odds. Connecting with only a few leads on social media isn’t an effective tactic for boosting conversions. When using tools like Socedo, it’s best to at reach out to at least 500 leads before making any calls about the effectiveness of your lead generation efforts. The important thing is to make sure that these are warm leads, users who fit your consumer profile or who have actively expressed interest in your industry on social media. Hitting this outreach number will give you a much larger pool to draw data and results from, and will increase your chances of bringing a warm lead into your conversion funnel.

Track your results…

This should be a tactic across the board for any kind of marketing or lead generation, social lead gen included. You need this in order to answer the question, “How is social media working compared to our other channels in terms of lead generation?” Socedo provides users with data to track follow back rates, message response rates, link click-through rates, and more, all so that our users can see exactly how well their lead generation efforts with the tool are paying off. Google Analytics is also a great way to keep track of this data. Consider combining your social lead gen strategy with your previous lead gen tactics, perhaps by connecting online and following up with a traditional call. This way you can directly compare methods and see how these new efforts are effecting conversion rates.

Tracking Socedo Results

Make adjustments as needed…

To piggyback off of the last tip, one of the crucial advantages of closely monitoring your results is the ability to see what is working and what is not. Based on this you canmake adjustments when necessary to optimize your lead generation strategy. Are you not finding relevant and warm prospects? Change your search criteria to cast a wider or narrower net. Can’t get anyone to reply to you? Tweak your messageto be more friendly and inviting! The point is, your strategy probably won’t be perfect right off the bat, so keep it flexible and leave room for change when it’s needed.

The takeaway from all of this is that social media lead generation isn’t an overnight success, nor a one-size-fits-all solution for businesses. It can be wildly powerful, but you must give it a chance to prove its worth. If you set reasonable goals, take the necessary time, and adjust it to fit your business, social media lead gen can be a game changer for your company.

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