Running a great social media account is tough. It can be difficult to consistently deliver on clever ideas, smart verbiage, and top-notch content. But what immediately sets apart the good accounts from the bad are the visuals.
If you’re uploading low-quality images to your account, or cheap, homemade substitutions: it shows.
So to get things off on the right foot, I want to help empower you with the tools to make your social media shine. Below I’ve shared some staple apps that you can use right now. Some are free, others require a subscription or one-time fee.
What you’ll find is that there really is an app for everything—you just need to know what you’re looking for. Start using these to their full potential, and watch how your accounts will reap all the reward.
If you’re constantly having to grab example screenshots off the Internet, and you’ve been using computer “tricks” you mastered back in college, think again. Awesome Screenshot is all you’ll ever need.
As an extension for Chrome, Firefox, or Safari, Awesome Screenshot is always waiting for your next move. With just the click of a button, you’ll have myriad options for grabbing either a part of or the entire page you’re on. From there you can quickly edit, share or save the file right to your desktop.
Over is the perfect app for social media gurus looking to add a little extra flair to their posts. It’s a simple, Instagram-savvy tool that lets you take your beautiful photos, and overlay equally beautiful text.
No more hassle of trying to screenshot, upload, edit, save, and then nurse a headache. Simply pull up your picture right in the app, add whatever words your heart desires, pick a style, and you’re ready to go.
For the more robust jobs, Canva is a start-to-finish photo design app that makes design… easy. You don’t have to have gone to RISD to get this one figured out. Designed to make designing more accessible, this app lets you completely edit every aspect of your photo, so that you can feel like you have the perfect product.
Rather than going back and forth with a design team, wasting time on a quick and simple project, put the power in your own hands—and get it done now.
Having a hard time remembering exactly how big your next upload needs to be? It’s not an uncommon problem to have. With the ever-changing landscape of social media and photo sharing, it’s hard to keep up. And the problem is, falling behind can mean a lot more than just a funny looking picture: it means losing business.
To be taken seriously on social media, you need to make sure you “fit in” with the standards of online photo sharing. This tool is a simple way to ensure that whether you’re updating your Twitter picture, or changing your cover photo, you’ve got just the right size.
Cost: Free! (h/t Internet Marketing Ninjas!)
Recite is the best way to take your text and bring it to life! The reality of our social media age is that if a post isn’t visually stimulating, you could very quickly lose your audience.
If you have a quote of the day that you’d like to share, a motivational note, or even some contest rules that you’re looking to spice up, Recite’s got you covered. Using one of the website’s many templates, you can quickly overlay the words of your choice into a stylish, eye-catching post that’s sure to win your customers over.
More and more, companies and publications are breaking ground with smart, inventive infographics. No doubt, you’ve scratched your head more than once about how to make your own, sure that it would take a whole design team and budget you don’t have.
The truth is, all you really need is some time. Easel.ly is the simplest way to design an infographic to your exact specifications. If you want to start with a template, you can whip something out in a flash—and for more detailed projects, there’s a very fine-tuned engine with every element you’ll need to make the perfect post.
Finally, there’s CloudApp. In the age of Vine and Instagram video, it’s hard to imagine you need more than a few seconds—maybe even just a GIF—of footage for your post. CloudApp is here to help make those seconds count.
Any demonstration you need to show from your desktop can be easily recorded and shared through CloudApp, no matter where you are in the world. From stills to smooth 60 FPS video, CloudApp can help you share the videos and images that are hardest to get online, and you barely have to lift a finger.
The app’s basic form is free, but they’ve also got subscription packages for businesses that are expecting a bit heavier workloads. Subscriptions can be purchased both monthly and annually.
Cost: Free! & “Pro” starting at $8.25/month
Whatever images you are trying to upload to your social media accounts, there’s no doubt at least one of these apps will immediately come in handy. Take your posts seriously, no matter what the content, and watch as your audience begins to take you more seriously, too.
Sujan Patel has over 12 years of digital marketing experience and has helped hundreds of clients increase web traffic, boost user acquisition, and grow their businesses. Now as the VP of Marketing at When I Work, he’s applying the tactics and strategies he’s learned and developed over the years to take the company to the next level.